22 Immutable Laws Branding PDF F44268f6a

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by Al Ries : The 22 Immutable Laws of Branding

ISBN : #1861976054 | Date : 2000-04-01

Description :

PDF-04c1e | Here is a definitive text on branding, from the renowned marketing guru and bestselling author of “Positioning” and “The 22 Immutable Laws of Marketing”. 30-50 illustrations. National ads/media…. The 22 Immutable Laws of Branding


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Consumer Behavior J Paul Peter PDF 8bb9617af

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Consumer Behavior PDF




by J. Paul Peter : Consumer Behavior

ISBN : #0073404764 | Date : 2009-12-21

Description :

PDF-22827 | This book takes a strategic look at consumer behavior in order to guide successful marketing activities. The Wheel of Consumer Analysis is the organizing factor in the book. The four major parts of the wheel are consumer affect and cognition, consumer behavior, consumer environment, and marketing strategy. Each of these components is the topic of one of the four major sections in the book…. Consumer Behavior


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Consumer Behavior by by J. Paul Peter

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Creating Competitive Intelligence Capability Organisation PDF 7527d754d

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Creating a Competitive Intelligence Capability: Developing the intelligent organisation PDF




by Deonie Botha : Creating a Competitive Intelligence Capability: Developing the intelligent organisation

ISBN : #9780857091581 | Date : 2015-03-28

Description :

PDF-78535 |  Aimed at practitioners within the field of Competitive Intelligence (CI), this book examines establishing a CI capability within organizations. The book is written against the backdrop of numerous publications in which the field of CI has been introduced and explained by means of the CI framework or CI cycle. Many CI practitioners are confronted with the reality of having to make the transition … Creating a Competitive Intelligence Capability: Developing the intelligent organisation


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[Pub.42qhm] Creating a Competitive Intelligence Capability: Developing the intelligent organisation PDF | by Deonie Botha


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New Successful Large Account Management PDF E81f19cd5

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The New Successful Large Account Management: Maintaining and Growing Your Most Important Assets — Your Customers PDF




by Robert B. Miller : The New Successful Large Account Management: Maintaining and Growing Your Most Important Assets — Your Customers

ISBN : #0446694665 | Date : 2005-04-20

Description :

PDF-d5fcd | For the Accounts You Can’t Afford to Lose: The Strategies that Will Keep Your Customers Coming Back Whether your company has $50,000 or $5 million in sales, chances are that at least half of your revenue comes from a few crucial accounts. What does it take to keep them going strong? The authors of The New Strategic Selling and The New Conceptual Selling present a hard-hitting, no-nonsense book of … The New Successful Large Account Management: Maintaining and Growing Your Most Important Assets — Your Customers


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Strategy Classics Communication Culture Paperback PDF 725cc1584

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The Strategy of Desire (Classics in Communication and Mass Culture (Paperback)) PDF




: The Strategy of Desire (Classics in Communication and Mass Culture (Paperback))

ISBN : #0765808943 | Date : 2002-05-02

Description :

PDF-65ea8 | Ernest Dichter is famous as one of the founding fathers of motivational research. In applying the social sciences to a variety of problems, Dichter emphasized new approaches to problem solving, advertising, politics, and selling, and issues of social significance such as urban renewal, productivity, and drug addiction. As an author and corporate adviser, he used psychoanalytic theory and depth int… The Strategy of Desire (Classics in Communication and Mass Culture (Paperback))


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Agile Selling Quickly Todays Ever Changing PDF 099471891

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Agile Selling: Get Up to Speed Quickly in Today’s Ever-Changing Sales World PDF




by Jill Konrath : Agile Selling: Get Up to Speed Quickly in Today’s Ever-Changing Sales World

ISBN : #1591847257 | Date : 2014-05-29

Description :

PDF-22fab | Sales expert Jill Konrath offers powerful strategies for sales proficiency in ever-changing situations. When sales people are promoted, change jobs, or face new business environments, they inevitably need to learn new skills quickly. This rapid change is often overwhelming, and sellers face an intense pressure from their bosses to deliver immediate results. Their livelihoods are totally dependent … Agile Selling: Get Up to Speed Quickly in Today’s Ever-Changing Sales World


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Agile Selling: Get Up to Speed Quickly in Today’s Ever-Changing Sales World by by Jill Konrath

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Handbuch Direct Marketing More German PDF 16fc5d9fb

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Das Handbuch Direct Marketing & More (German Edition) PDF




: Das Handbuch Direct Marketing & More (German Edition)

ISBN : #3322902218 | Date : 2012-06-26

Description :

PDF-0f7a8 | Dieses Standardwerk – jetzt in der 8., völlig überarbeiteten Auflage – bietet dem Anwender im Direct Marketing eine Fülle von praktischen Hinweisen zur Gestaltung seiner Arbeit. Im neuen “Dallmer” zeigen mehr als 70 Praktiker und renommierte Wissenschaftler neue Trends und Entwicklungen. Ganz neu und sehr nützlich ist die Zweiteilung jeder Seite in einen Chart- und einen Textteil. Die Charts k… Das Handbuch Direct Marketing & More (German Edition)


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Double Your Business Barriers Financial PDF C049a5e22

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Double Your Business: How to break through the barriers to higher growth, turnover and profit (Financial Times Series) PDF




by Lee Duncan : Double Your Business: How to break through the barriers to higher growth, turnover and profit (Financial Times Series)

ISBN : #0273759493 | Date : 2012-04-22

Description :

PDF-86abd | Learn how to pinpoint exactly what is holding your business back so you can double your turnover and profit within 2 years or less.   This book enables small business owners to release rapid, dynamic growth. Including action plans which help you to overcome the barriers that may be holding your business back, and littered with case studies throughout, this book acts as a blue print for success, t… Double Your Business: How to break through the barriers to higher growth, turnover and profit (Financial Times Series)


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Double Your Business: How to break through the barriers to higher growth, turnover and profit (Financial Times Series) by by Lee Duncan

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Portable Sales Coach Lance Osborne Ebook PDF 2d2c3853f

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The Portable Sales Coach PDF




by Lance Osborne : The Portable Sales Coach

ISBN : # | Date : 2012-09-18

Description :

PDF-81706 | Time is money — which means you’re pouring money down the drain when you spend your time on low-percentage selling strategies.How many times have you cold-called someone with no expectation that they’d have any interest in your pitch? How many times have you had to crowbar your way into someone’s office to make a presentation? How many deals have you poured hours into, knowing that they were doom… The Portable Sales Coach


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The Portable Sales Coach by by Lance Osborne

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Pricing Strategy Discounts Establishing Structures PDF 46f7f738c

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Pricing Strategy: Setting Price Levels, Managing Price Discounts and Establishing Price Structures PDF




by Tim J. Smith : Pricing Strategy: Setting Price Levels, Managing Price Discounts and Establishing Price Structures

ISBN : #0538480882 | Date : 2011-01-18

Description :

PDF-d9f90 | Learn how to make pricing decisions that will maximize a firm’s profits by creating and capturing customers with PRICING STRATEGY: SETTING PRICE LEVELS, MANAGING PRICE DISCOUNTS AND ESTABLISHING PRICE STRUCTURES. Written by recognized pricing thought leader and principal of a successful pricing firm, Tim J. Smith, this comprehensive book emphasizes the stakeholder’s importance in making decisions,… Pricing Strategy: Setting Price Levels, Managing Price Discounts and Establishing Price Structures


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